When creating the website template, i decided to go with a fresh /light / spring theme that would open the concept of a cake brand being bespoke but designer and high end. The merger of fashion detailing and branding simplicity allows for the re-invention and development of the brand. This was an exciting part of the project for me as it presented itself in the form that a live and running website would display. The project became more real when i re- designed the website. I chose to show the website in it's current form and also presented within an iPhone and iPad form. This showing variety and accessibility 'on the go'. In terms of my final outcome, creating the packaging would have increased the branding package altogether.
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