Branding of Nigella was a good start fro me as i was able to visualise a food brand and understand certain marketing plays that were used to create a strong brand persona. Mrs Lawson is all about temptation, sultriness, curvaceous nature and a seduction with complex describing sentences. She as a brand was temptation especially to the male viewer with her dim twinkling light and soft blurred screens. Safiyas Cakes was great i believe as i was able take on board the strength in colour and fresh type to evoke my brand identity. It was apparent to me when re-branding this business that a certain level of sophistication was needed and so researching the branding was exciting. It opened up many flaws in other businesses and also their techniques to entice their preferred client.
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