Elastoplast Poster

Elastoplast poster advert

I created this project during the christmas holiday period. This task was to create a poster design for Elastoplast re-vamping the brand. This for me, topped the film poster project as I was bale to visualise this in commercial areas such as a bus stop or motor way ad. I was excited by the possible strong branding opportunity and being able to create something that was eye catching, that people could really respond to. As an expansion suggestion, placing this in other areas to see similar response would look stronger as branding material.

 For the branding i wanted to convey as sense of childhood, family orientation and commerciality friendliness. I played on the concept of family activities and children. This poster suggests sports, promoting activity and healthy fun. The wheelbarrow game demonstrated int he main image is in collaboration with the branding text "for those who play tough". A rounded sense of healthy competition and a down to earth understanding that children will be children and boys will be boys, therefore a product like Elastoplast would definitely be useful in such activities. This advert shows also sponsor prospects as it could also be the type of brand that sponsors other sporting companies. The colours are strong and bold, and unisex appropriate for the product. The aim also was to highlight the new Elastoplast that is much long in length than the previous one. This is conveyed throught the text 'a bandage for the long mile'. I again really enjoyed the outcome of this project.